Organic cotton is cotton that is grown, produced, processed and certified according to organic farming standards. Its production supports the health of the environment, ecosystems and people, favouring natural processes and substances over artificial, chemical and toxic ones, and combining tradition and scientific innovation to promote sustainability and quality of life. Producing a single cotton T-shirt currently uses around 2,700 litres of water. To put this into perspective, that is the same amount of water an adult drinks in two and a half years. Considering that around 63 T-shirts are produced worldwide every second, you can imagine how huge this water consumption is. A regenerated fabric, such as cotton, keeps the same characteristics as the original product but with a considerable saving in environmental impact.